MAGLITE products are known for rugged dependability and their machined-metal design language.
For this confidential project, we were engaged to create advance industrial design concepts around lighting and envisioning future user scenarios. The studio worked directly with the Maglite CEO and management team to review design projects.
Design research thoroughly investigated the client brand and existing set of company values and how those values resonate with customers. Observing customer demographics through research, and taking guidance from the existing brand DNA the studio developed a roadmap towards new customer experiences.