Lighting the path

powering your way

LED Light and Powerhub

ADEON is an outdoor brand, founded by ANJI International Co. Ltd. in Ningbo, China. They are manufacturer to many of the largest brands in the outdoor industry. Their product line covers various outdoor product categories, such as backpacking, climbing, cycling, urban recreation and individual health, which are sold to over 40 countries in the world. We partnered with ANJI to help create a holistic branding system, packaging, and to launch new outdoor products.

Industrial Design | Packaging Design | Brand Identity

Product Specifications

TPE-soft touch rubber material, anodized metal, molded plastic, PCB, Battery and LED light fixture. The LED Multi-functional Flashlight and Powerhub, included all product and industrial design, brand identity and packaging.


  • Bulb: CREE XPG-2
  • Highest brightness output: 350-400 Lumen
  • Battery : 1*18650 Li-ion rechargeable battery (4.2V/2200MAH)
  • Three conventional modes : High-Low-Strobe
  • Battery indicator visible in the dark
  • Power source : Charging base with AC wall plug
  • USB charging from laptop
  • Powerhub : Recharges your mobile phones via USB
  • Fully charged in 4 hours
  • Run time : 4-5 hours on high, 8-9 hours on low

Brand Identity

In addition to industrial design,  we created a comprehensive design system for the ADEON brand.  This included Brand Identity, Logo and Logo Type.  The design system was extended into structural product packaging for the LED Powerhub. The brand identity was utilized throughout product catalogs, on all ADEON products, website and other printed collateral.